YH-program med kursplaner

This course introduces you to the fundamental principles of microeconomics, focusing on how individuals and firms make decisions, how markets function, and how resources are allocated in society. You will learn model-based reasoning and essential analytical tools for understanding consumer and producer behaviour, market outcomes, and market failures. In line with the programme’s learning goals, the course provides a foundation for structured economic thinking and helps you develop problem-solving skills that are relevant across different fields of study. It also supports you in building transferable skills such as critically evaluating assumptions and framing complex problems in a systematic way. By working with simplified models to analyse incentives, trade-offs, and policy interventions, you will gain insights into economic reasoning that can inform decisions in business, management, and societal contexts. The course also strengthens your ability to discuss and explain economic reasoning through problem-solving exercises, helping you build confidence in applying economic concepts and participating in academic and professional discussions in an international environment. The course serves as a solid starting point for further studies in economics and related areas. <br> **Connection to Research ** The course is grounded in core microeconomic theory that underpins contemporary economic research. You will engage with established models and learn how economists use them to analyse economic behavior and market outcomes. The theoretical frameworks are systematically linked to empirical evidence and data-driven analysis, helping you understand how economic theories are tested and refined using real-world observations. Through this approach, you will strengthen your ability to understand and critically evaluate economic research. **Connection to Practice ** In the course, you will apply economic models to real business and policy decisions, including pricing, competition, and regulation. By working with these applications, you will develop analytical skills that are relevant for management, entrepreneurship, and public policy. **Connection to Ethics, Responsibility, Sustainability (ERS) ** ERS perspectives are integrated through analysis of market failures, externalities, inequality, and regulation. You will assess efficiency, fairness, and sustainability trade-offs, and examine how economic policies and market outcomes affect individuals, organisations, and society. You will develop the ability to reflect on responsible decision-making in line with JIBS’ guiding principles.