International Marketing is a programme that develops your ability to address contemporary marketing challenges, including digitalisation, globalisation, and the rapid rate of market change.
The programme has an emphasis on practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.
Courses focus on consumer behavior, market research, marketing communications, international marketing and export, and globalisation of economic activity. The course contents mirror contemporary research and the situation companies experience right now.
All courses are given in English and the programme is open to students from around the world. This international atmosphere contributes to a broad perspective of the issues discussed in class.
The programme prepares you for an executive career in marketing, taking on positions such as marketing manager, export manager/consultant, or international account manager.
The programme also prepares students for doctoral research education.