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International Marketing 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The aim of the course is to give the student a deep understanding of the field of International Marketing.
The course begins with an overview of the theoretical bases of international marketing. These include international trade theories, export behavior theories and motives, network models and the international environmental factors that influence the firm such as cultural, political and legal. Following this, the main planning and strategic international marketing decisions are examined. This includes the selection of international markets and entry modes. Finally, the tactical international marketing decisions such as pricing, financing, supply chain and
promotion activities are presented.

Förkunskapskrav

60 credits in Business Administration or Economics including Marketing Management.

Utbildningsnivå: Grundnivå G2F
Kurskod/Ladokkod: MLIN13
Kursen ges vid: Jönköping International Business School