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Marketing Management 7,5 hp

Undervisningen bedrivs på engelska.

Important parts of the course include: the marketing management process, marketing as a cross-functional process, the need for and use of information in marketing, marketing in theory and in practice, marketing in the light of business ethics, and marketing in view of current market characteristics. The course should also provide examples of themes in the contemporary marketing discourse.

Kursinnehåll

Important parts of the course include: the marketing management process, marketing as a cross-functional process, the need for and use of information in marketing, marketing in theory and in practice, marketing in the light of business ethics, and marketing in view of current market characteristics. The course should also provide examples of themes in the contemporary marketing
discourse.

Förkunskapskrav

General entry requirements and 30 credits in Business Administration or Economics or equivalent.

Urvalsregler

Fortsättningskurs
Läs mer om urvalsregler

Utbildningsnivå: Grundnivå G1F
Kurskod/Ladokkod: MLBK13
Kursen ges vid: Jönköping International Business School