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Brand Management 7,5 Credits

Course Contents

  • Brands, consumption and lifestyle
  • Branding models
  • Brand identity and personality
  • Brand strategies
  • Analysing the marketing environment
  • Positioning and design
  • Practical brand management

Prerequisites

  • General entrance requirements.
  • Fluency in English equivalent to at least a 550 (paper-based scale) 213 (computer-based scale) or 79 (internet-based scale) TOEFL score.

Competency in Swedish language is not required

Level of Education: Undergraduate G1N
Course code/Ladok code: LBMA19
The course is conducted at: School of Education and CommunicationLast modified 2012-06-20 13:31:57

Content updated 2020-08-25