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Marketing Communication 7,5 Credits

Course Contents

The course gives a broad introduction to marketing communication as professional and academic discipline. This includes embracing theories, methods and working processes which underpins marketing communication planning, execution and evaluation.
Specific areas include:
  • The role of marketing communication within the larger field of marketing.
  • Target group analysis, communication strategy and objectives.
  • Communication tools and actors included the general marketing communication market.
  • Creative strategies and execution.
  • Media choice and media planning.
  • Budgeting, effect measurement and evaluation of communication efforts.

Prerequisites

30 credits in Business Administration or Economics including Marketing Management.

Level of Education: Undergraduate
Course code/Ladok code: JMCK18
The course is conducted at: Jönköping International Business SchoolLast modified 2018-01-08 16:44:35

Content updated 2020-08-25