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Digital Marketing 7,5 Credits

Course Contents

Today’s consumers are more connected, more active and impatient. They interact with products and brands in new ways. Hence, a company’s marketing efforts need to keep up with the pace of digital development. This course outlines how marketing is changing because of digital technologies and discusses how theories and practices need to be adapted to meet consumers’ expectations. Participants learn about the strategies, tools and techniques to effectively leverage technology for marketing purposes. Topics include:
  • Digital marketing strategy
  • Online consumer behavior
  • Digital product development
  • Growth hacking and community building
  • Content marketing and online branding
  • Social media marketing
  • Analytics and metrics

Prerequisites

Bachelor's degree in Business Administration (i.e. the equivalent of 180 ECTS credits at an accredited university), including Understanding Digital Business 7.5 credits (or the equivalent).

Level of Education: Master
Course code/Ladok code: JDMS27
The course is conducted at: Jönköping International Business SchoolLast modified 2018-12-13 09:23:30

Content updated 2020-08-25