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Contemporary Issues in International Marketing 7,5 Credits

Course Contents

With the rapid rate of change in all functional areas of business in all types of organisations (including non-profit organisations), it is necessary to expand the students’ knowledge on strategic and current issues and topics that affect the task of international marketing managers. Some of the topics that will be included in the course include Marketing Ethics, Green Marketing, User-generated content, Internal Marketing and Marketing Metrics.

Prerequisites

Bachelor’s degree in Business Administration

Level of Education: Master
Course code/Ladok code: JCIR25
The course is conducted at: Jönköping International Business SchoolLast modified 2017-02-24 13:52:20

Content updated 2020-08-25