In the middle of Jönköping, in the middle of the day, in the middle of the week. Culture on Campus.

See you at 12:00 in the University Library on Wednesdays!

Looking closely at online advertorials, personal endorsements, and knock-off material cultures as facilitated by young internet users, in this talk I present brief summaries on how young entrepreneurs in East Asia have been using Instagram and Streaming Apps for their businesses.

These include recently popular platforms such as Musical.ly/TikTok, Tudou, BeLive, and Bigo, that are widely used around Asia. We will learn about the different platform architectures that have enabled commercial activity, cultures of interpersonal exchange and self-branding among various subcultures, and the resultant implications on the brick-and-mortar shopping industry.

More importantly, we will review how some of these strategies can be applied in the Swedish context, and learn about some cultural norms that young internet users in Scandinavia value, based on pilot studies conducted in Denmark and Sweden.

45min talk + 15min Q&A

Lecturer: Crystal Abidin

Sign up here before Februari 22.

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The purpose of this seminar is to explain the functioning of Copyright law in the technological environment determining also the possibility of recognizing new spaces for copyright protection for non-traditional works of authorship with respect to new technologies, such as 3D Printings, engineered genetic data and works generated by artificial intelligence.

This is a very relevant and topical subject at the moment and has multi-disciplinary appeal also in light of the current debate on the modernisation of EU copyright rules. The protection of new creative output is of great importance for the innovation-based knowledge society and it is a generally recognized priority for all advanced economies.

Since its conception, copyright law has been constantly evolving to keep up with technological advances it will continue to change. There is in fact a progressive expansion of copyrightable subject matter. Authors and creative people are indeed continually finding new ways of expressing themselves, being often difficult to foresee the forms that these new expressive methods will take.

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Target audience:

SME managements, Business development managers, Digital content editors, communication specialists, IP Officers, Legal Officers, creative people and companies involved in the creative industries sector.

Lecturers:

Enrico Bonadio is Senior Lecturer in Law at City, University of London (The City Law School), where he teaches various modules on intellectual property (IP) law. He holds law degrees from the University of Florence (PhD) and the University of Pisa (LLB), and is Deputy Editor in Chief and Intellectual Property Correspondent of the European Journal of Risk Regulation.

Nicola Lucchi is Associate Professor of Law at the Jönköping International Business School where he is also affiliated researcher of the Media, Management and Transformation Centre (MMTC). He holds a PhD in law from the University of Padua, a Degree in Law and a postgraduate certificate in EU Law both from the University of Ferrara, Italy. 
 

The seminar will be held in English.

Sign up here - Deadline for registration is February 21.

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