Business Digitalization 7,5 Credits

Course Contents

The course contents present basic knowledge of business digitalization from the three disciplines of information systems, digital marketing and law. The information systems part of the course covers infrastructure, website design, and electronic payments. Furthermore, socio-technical issues brought by business digitalization are analyzed. The digital marketing aspect considers social media marketing, use of analytics, banner advertising, inbound marketing option, ethical controversies and legal developments. The legal aspects include data protection and privacy, consumer protection, intellectual property and EU directives on electronic commerce.

Prerequisites

General entry requirements and 30 credits in Business Administration (or the equivalent)

Level of Education: Undergraduate
Course code/Ladok code: JBDK18
The course is conducted at: Jönköping International Business SchoolLast modified 2018-07-02 12:40:04