Researchers
Adele Berndt
PhD in Business Administration
Article
Woldeyohanis, Y., Berndt, A., Elifneh, Y.
(2024).
Clothing disposal in Ethiopia: methods and motives Journal of Fashion Marketing and Management.
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McCauley, B., Berndt, A., Helmefalk, M., Hedlund, D.
(2024).
Innovation in the esports servicescape: a media business research agenda Journal of Media Business Studies.
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Hasaan, A., Berndt, A., Fişne, M.
(2024).
Understanding and overcoming the obstacles in Muslim female athlete branding Journal of Islamic Marketing, 15(7), 1824-1846.
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Arshad, N., Berndt, A.
(2023).
Expanding understanding of family social capital in crowdfunding of migrant entrepreneurial ventures Journal of Enterprising Communities: People and Places in the Global Economy, 17(1), 182-207.
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Wiid, R., Müllern, T., Berndt, A.
(2023).
The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis Journal of Current Issues and Research in Advertising, 44(1), 1-23.
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Feng, S., Berndt, A., Ots, M.
(2023).
Residents and the place branding process: socio-spatial construction of a locked-down city's brand identity Journal of Place Management and Development, 16(3), 440-462.
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Feng, S., Berndt, A., Ots, M.
(2023).
Residents' videographic practices on TikTok (Douyin): Enacting and communicating social sustainability during a COVID-19 lockdown Journal of Media Business Studies.
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Angelakis, A., Inwinkl, P., Berndt, A., Ozturkcan, S., Zelenajova, A., Rozkopal, V.
(2023).
Gender differences in leaders’ crisis communication: a sentiment-based analysis of German higher education leaderships’ online posts Studies in Higher Education.
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Arshad, N., Shneor, R., Berndt, A.
(2023).
The reward crowdfunding campaign management process: an engagement perspective International Journal of Entrepreneurial Behaviour & Research, 30(11), 1-18.
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Eklund, A., Berndt, A., Sandberg, S.
(2022).
Orchestrating an experiential value proposition: the case of a Scandinavian automotive manufacturer European Business Review, 34(5), 624-641.
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Henriksen, J., Hornebrant, M., Berndt, A.
(2022).
Online casinos: advertising and avoidance among Generation Y consumers in Sweden SN Business & Economics, 2.
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Berndt, A.
(2022).
The brand persona of a football manager – the case of Arsène Wenger International Journal of Sports Marketing & Sponsorship, 23(1), 209-226.
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Mostert, P., Petrou, S., Petzer, D., Berndt, A.
(2021).
A quantitative exploration of service brand avoidance and its antecedents International Journal of Services and Operations Management, 39(4), 477-494.
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Berndt, A., Pretorius, A., Blaauw, D.
(2021).
The intention of South Africans to engage in collaborative consumption: The case of Uber Acta commercii, 21(1), e1-e11.
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Berndt, A.
(2019).
BREAKFAST GONE BAD … the case of Kellogg’s rice Krispies® Emerald Emerging Markets Case Studies, 9(3), 1-23.
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Berndt, A., Petzer, D., Mostert, P.
(2019).
Brand avoidance – a services perspective European Business Review, 31(2), 179-196.
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Helmefalk, M., Berndt, A.
(2018).
Shedding light on the use of single and multisensory cues and their effect on consumer behaviours International Journal of Retail & Distribution Management, 46(11-12), 1077-1091.
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Cestino, J., Berndt, A.
(2017).
Institutional limits to service dominant logic and servitisation in innovation efforts in newspapers Journal of Media Business Studies, 14(3), 188-216.
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Knittel, Z., Beurer, K., Berndt, A.
(2016).
Brand avoidance among Generation Y consumers Qualitative Market Research, 19(1), 27-43.
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Ndikubwimana, P., Berndt, A.
(2016).
Service quality and customer satisfaction among bank clients in Rwanda British Journal of Economics, Management & Trade, 13(4), 1-11.
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Arnaud, A., Kollman, A., Berndt, A.
(2015).
Generation Y: The Development and Use of Shopping Lists Advances in Social Sciences Research, 2(9), 1-13 Manchester: Society for Science and Education .
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Gikonyo, L., Berndt, A., Wadawi, J.
(2015).
Critical success factors for franchised restaurants entering the Kenyan market: Franchisors’ perspective SAGE Open, 5(4), 1-8.
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Andersson, M., Fredriksson, M., Berndt, A.
(2014).
Open or Delete: Decision-makers’ Attitudes Toward E-mail Marketing Messages , 1(3), 133-144.
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Berndt, A., Petzer, D., Wayland, J.
(2014).
Comprehension of marketing research textbooks among South African students: An investigation South African Journal of Higher Education, 28(1), 28-44.
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Berndt, A., Wayland, J.
(2014).
Evaluating the readability of marketing research textbooks: an international comparison Journal of International Business Education, 7(1), 47-59.
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Gikonyo, L., Berndt, A., Wadawi, J.
(2014).
Critical success factors for franchised restaurants entering the Kenyan market: customers' perspective International Journal of Management and Sustainability, 3(7), 433-447.
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Berndt, A., Klopper, H., Niemann-Struweg, I., Meintjes, C.
(2013).
Resident co-creation: the case of the 2010 Soccer World Cup European Business Review, 25(4), 336-350.
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Berndt, A., Gikonyo, L.
(2012).
Environmental Concern Behaviours in Africa: An Exploratory Study Journal of Management and Sustainability, 2(2), 1-10.
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Berndt, A., Koekemoer, M.
(2012).
Online Customer Complaints and Defamation Journal of Digital Marketing, 3(1), 21-38.
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Holder, M., Berndt, A.
(2011).
The effect of changes in servicescape and service quality perceptions in a maternity unit International Journal of Health Care Quality Assurance, 24(5), 389-405.
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Berndt, A., Petzer, D.
(2011).
Environmental concern of South African cohorts: an exploratory study African Journal of Business Management, 5(19), 7899-7910.
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Berndt, A., Saunders, S., Petzer, D.
(2010).
Readiness for banking technologies in developing countries Southern African Business Review, 14(3), 47-76 Pretoria: University of South Africa .
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Book chapter
Berndt, A., Hollebeek, L., Kaljund, K., Rather, R.
(2023).
Player and Spectator Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19.
In:
R. A. Rather
(Ed.),
Brand Co-Creation Tourism Research:
Contemporary Issues and Challenges
(pp. 139 -158).
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Berndt, A., Petzer, D.
(2023).
Measuring the value of customer engagement metrics.
In:
R. A. Rather, H. Ramkissoon
(Ed.),
Handbook of Customer Engagement in Tourism Marketing
(pp. 73 -85).
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Morawietz, A., Berndt, A., Müllern, T.
(2022).
Crowd influences in branded communities: The case of CrossFit.
In:
J. M. Alvarez-Monzoncillo
(Ed.),
The Dynamics of Influencer Marketing:
A Multidisciplinary Approach
(pp. 165 -182).
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Pedersén, E., Persson, A., Berndt, A.
(2021).
Bridging the Intention–Behaviour Gap in Second-Hand Clothing.
In:
Bhattacharyya, J., Kumar Dash, M., Hewege, C.R., Balaji, M.S., & Marc, L.W.
(Ed.),
Social and Sustainability Marketing:
A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science
(pp. 249 -276).
New York: Routledge
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Berndt, A., Hollebeek, L.
(2019).
Brand image and reputation development in higher education institutions.
In:
B. Nguyen, T. C. Melewar & J. Hemsley-Brown
(Ed.),
Strategic brand management in higher education
(pp. 143 -158).
Abingdon: Routledge
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Berndt, A.
(2018).
Implementing customer relationship management in an organisation.
In:
M. Tait & M. Roberts-Lombard
(Ed.),
Relationship marketing and customer relationship management
(pp. 197 -212).
Capte Town: Juta Publishers
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Berndt, A.
(2018).
Stakeholders in relationship marketing.
In:
M. Tait & M. Roberts-Lombard
(Ed.),
Relationship marketing and customer relationship management
(pp. 155 -168).
Capte Town: Juta Publishers
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Berndt, A.
(2018).
Business-to-business marketing.
In:
M. Tait & M. Roberts-Lombard
(Ed.),
Relationship marketing and customer relationship management
(pp. 137 -153).
Capte Town: Juta Publishers
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du Plessis, F., Berndt, A.
(2018).
Introduction to services marketing.
In:
A. Berndt & C. Boshoff
(Ed.),
Services marketing:
A contemporary approach
(pp. 1 -33).
Cape Town: Juta Publishers
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Berndt, A.
(2018).
Building customer relationships and loyalty.
In:
A. Berndt & C. Boshoff
(Ed.),
Services marketing:
A contemporary approach
(pp. 322 -345).
Cape Town: Juta Publishers
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Berndt, A.
(2016).
The South African Police Service (SAPS).
In:
H.B. Klopper & Kim Viljoen
(Ed.),
Contemporary cases in Southern African marketing
(pp. 47 -58).
Pretoria: Van Schaik Publishers
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Berndt, A.
(2016).
Spotify.
In:
H.B. Klopper & Kim Viljoen
(Ed.),
Contemporary cases in Southern African marketing
(pp. 89 -96).
Pretoria: Van Schaik Publishers
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Berndt, A.
(2016).
Crowdfunding in the African context: A new way to fund ventures.
In:
Leona Achtenhagen & Ethel Brundin
(Ed.),
Entrepreneurship and SME Management Across Africa:
Context, Challenges, Cases
(pp. 31 -49).
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Berndt, A.
(2014).
Building customer relationships and loyalty.
In:
Christo Boshoff
(Ed.),
Services marketing:
A contemporary approach
(pp. 343 -368).
Cape Town: Juta Publishers
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Berndt, A.
(2014).
Business-to-Business Marketing (B2B).
In:
Adele Berndt and Madele Tait
(Ed.),
Relationship Marketing and Customer Relationship Management B2B marketing
(pp. 135 -152).
Cape Town, South Africa: Juta Publishers
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Berndt, A.
(2014).
Implementing CRM in an organisation.
In:
Adele Berndt and Madele Tait
(Ed.),
Relationship Marketing and Customer Relationship Management
(pp. 195 -2210).
Cape Town, South Africa: Juta Publishers
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Berndt, A.
(2014).
Stakeholders in relationship marketing.
In:
Adele Berndt & Madele Tait
(Ed.),
Relationship Marketing and Customer Relationship Management
(pp. 153 -168).
Cape Town, South Africa: Juta Publishers
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Berndt, A.
(2012).
Applied Strategic Marketing.
In:
Jooste, CJ., Strydom, JW., Berndt,AD., and du Plessis, PJ
(Ed.),
Applied Strategic Marketing
(pp. 342 -362).
Cape Town: Pearson Education Academic Publisher
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Berndt, A.
(2012).
Relationship Marketing and Customer Relationship Management.
In:
Berndt, A and Tait, M
(Ed.),
Relationship Marketing and Customer Relationship Management
Cape Town: Juta
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Berndt, A.
(2012).
Business-to-Business Marketing (B2B).
In:
Adele Berndt and Madele Tait
(Ed.),
Relationship Marketing and Customer Relationship Management B2B marketing
(pp. 123 -136).
Cape Town, South Africa: Juta
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Berndt, A.
(2012).
Stakeholders in relationship marketing.
In:
Adele Berndt & Madele Tait
(Ed.),
Relationship Marketing and Customer Relationship Management
(pp. 139 -151).
Cape Town, South Africa: Juta
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Berndt, A.
(2012).
Introduction to Marketing Research.
In:
Adele Berndt & Danie Petzer
(Ed.),
Marketing Research
(pp. 1 -20).
Cape Town: Heinemann
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Berndt, A.
(2012).
Implementing CRM in an organisation.
In:
Adele Berndt and Madele Tait
(Ed.),
Relationship Marketing and Customer Relationship Management
(pp. 175 -187).
Cape Town: Juta
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Berndt, A.
(2012).
Data Collection.
In:
Adele Berndt and Danie Petzer
(Ed.),
Marketing Research
(pp. 201 -214).
Cape Town: Pearson Education
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Conference paper
Berndt, A., Helmefalk, M., McCauley, B.
(2022).
Building destination identity through esports events: The case of Jönköping, the ‘City of DreamHack’.
5th Advances in Destination Management, June 8-10, 2022, Kalmar, Sweden.
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Feng, S., Berndt, A., Ots, M.
(2021).
Striving for a sustainable and resilient life amidst Covid-19 pandemic: An analysis of Wuhan citizens’ short video production on social media app Douyin during the lockdown.
EMMA (Europe Media Management Association), 27-29 October, Jönköping, Sweden.
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Berndt, A.
(2020).
The Brand Identity of a Football Manager: The Case of Arsène Wenger: An Abstract.
Cham:
Springer, 2019 Academy of Marketing Science (AMS) Annual Conference, 29-31 May, 2019, Vancouver, Canada.
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Berndt, A., Pantelic, D.
(2020).
The Professor Brand: An Exploratory Study: An Abstract.
Cham:
Springer, 2019 AMS World Marketing Congress (WMC),.
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Berndt, A., McCauley, B., Helmefalk, M.
(2020).
Consumer Engagement in the Modern LANscape.
Gaming & Esports Summit 2020.
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Berndt, A., Peasley, M.
(2019).
Understanding collaborative consumption: A three-country study: An abstract.
Cham:
Springer, Academy of Marketing Science World Marketing Congress, Porto, Portugal, June 27-29, 2018.
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Markowska, M., Berndt, A., Melander, A.
(2018).
Equity (Crowd)funding and wellbeing.
RENT XXXII Conference, Toledo, Spain, November 15-16, 2018.
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Nazir, I., Berndt, A.
(2018).
Customer co-creation in media content innovation: An exploratory study of commercial television broadcasters in Pakistan.
2018 Annual Conference of the European Media Management Association (emma), Warsaw, Poland, 14-15 June 2018.
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Manzoor, A., Müllern, T., Berndt, A.
(2018).
International Consumers Airline Experiences and Negative Brand Emotions Expressed on Social Media: A Consumer Perspective.
44th European International Business Academy Conference (EIBA 2018), December 13-15, Poznan, Poland, 2018.
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Beckmann, M., Noll, F., Berndt, A.
(2017).
Cause-Related Marketing (CM): The Perspective of Millennials (Abstract).
2016 AMS Annual Conference, Lake Buena Vista, 5/18 - 5/21, 2016..
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Berndt, A., Petzer, D., Mostert, P.
(2017).
Brand Avoidance: The Potential Negative Role of Communication.
12th Global Brand Conference: Sensory Branding, Kalmar, 26-28 April, 2017..
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Petzer, D., Mostert, P., Berndt, A., Petrou, S.
(2017).
A quantitative exploration of service brand avoidance and its antecedents among CNO customers – an emerging market perspective.
The 46th EMAC Annual Conference: Leaving Footprints, Groningen, May 23-26, 2017..
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Cestino, J., Berndt, A.
(2017).
From Servitization To A Service Dominant Logic? A Marketing Perspective On The Innovation Efforts In Newspapers.
EMMA Annual Conference 2017: Value Creation in Media Markets: Business Models, Clusters and Ecosystems, Ghent 11-12 May, 2017..
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Berndt, A., Petzer, D., Mostert, P.
(2016).
Brand avoidance: An exploratory study in a services context.
28th Annual Conference of the Southern African Institute of Management (SAIMS) 2016, "Managing in Resource Restricted Times: Make everyday matter",.
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Berndt, A., Wayland, J.
(2016).
Evaluating the Readability of Marketing Research textbooks: An International Comparison.
Cham:
Springer, 2012 AMS Cultural Perspectives in Marketing, Ruston, LA, USA August 28-September 1.
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Nshimiyimana, S., Berndt, A.
(2015).
Student Satisfaction: the Case of Rwandan Higher Learning Institutions.
1st Annual Eastern Africa Business and Economic Watch Conference, Finance and Management Research in Eastern Africa Kigali, Rwanda. 5-7 May 2015.
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Ndikubwimana, P., Berndt, A.
(2015).
Financial service and customer satisfaction in commercial banks in Rwanda (Bank of Kigali).
1st Annual Eastern Africa Business and Economic Watch Conference, Finance and Management Research in Eastern Africa Kigali, Rwanda. 5-7 May 2015.
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Jeirud, A., Helgeson, V., Berndt, A., Feng, S.
(2015).
IKEA’s online content marketing - Attitudes and purchase intentions of generation Y.
European Media Management Association 2015, emma, Hamburg, Germany, 28-30 May, 2015..
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Arnaud, A., Kollman, A., Berndt, A.
(2014).
The use of shopping lists by Generation Y consumers in grocery shopping.
Nordic Retail and Wholesale Conference 2014.
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Berndt, A.
(2011).
Your best Buddy: The case of Toyota South Africa.
2011 AMS Annual Conference, Coral Gables, FL, May 24-27.
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Berndt, A., Klopper, H., Niemann-Struweg, I., Meintjes, C.
(2011).
Resident Involvement: The case of the 2010 World Cup in South Africa.
2011 AMS Annual Conference, Coral Gables, FL, May 24-27.
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Berndt, A., Klopper, H., Niemann´-Struweg, I., Meintjes, C.
(2011).
Resident Involvement: The case of the 2010 World Cup in South Africa..
2011 AMS World Marketing Congress, Reims France, July 19-July 23.
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Collections
(2018).
Services marketing: A contemporary approach.
Cape Town:
Juta Publishers
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(2014).
Relationship Marketing and Customer Relationship Management.
Cape Town:
Juta Publishers
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(2012).
Applied Strategic Marketing.
Cape Town:
Pearson
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(2012).
Relationship Marketing and Customer Relationship Management.
Cape Town:
Juta
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(2012).
Marketing Research.
Cape Town:
Heinemann
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Report
Berndt, A., Holmberg, U., Jafari, H., Hartmann, B., Ots, M.
(2017).
Mobilapplikationer inom dagligvaruhandeln: Konsumtionens medialisering genom nya digitala tjänster.
Stockholm:
Handelsrådet
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Berndt, A., Mbassana, M.
(2016).
Crowdfunding: The beliefs of Rwandan entrepreneurs.
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